Love as long as you live: Time to get bleached with J&J Hair Identity!

I haven't got my hair bleached before, and I so bored of my old boring brown hair that turns into ahlian brown after 3 months.
I decided it's time to get bleached and try something new!

J&J Hair Identity is a new salon located at Katong Square (right beside 112)

The mall is not packed with people, a small mall that is more peaceful and quiet for a day at the salon.

My hair is really fine and very little. I didn't dare to bleach my hair before was because I am so afraid that my hair will be fried crispy and I have to chop them off.

The unique point which makes J&J stand out is that all the products they use is called Natulique and it's the only complete certified organic professional in the hair beauty line industry.

J&J is the only distributor, and only salon in Singapore that uses Natulique.

Organic? Why should the product being organic or not bother me?

Well, you know the times when you apply hair dye on your head.. and your scalp turns itchy and pricky and oh-so-uncomfortable that you want to wash it off?! It's mainly because it contains so too much chemicals and the PH level is much higher for us.

Normal PH Level is 4-5? Such hair dyes are at PH Level 9-10.

Why are you putting your tresses into distress by using such harmful products? Then spend another lump sum on hair treatments?

Natulique is 100% PPD Free, 100% Ammonia Free, 100% Resorcinol Free, 100% Parabens Free, 100% Lauryl Sulfate Free.

Natulique is ECOCERT certified, whom is an organization who are committed to environmental protection serving the world since 1991. With that, J&J is committed to bring only the best & yet care for their customer's health and hair by using only the premium and organic hair products.

Using all natural ingredients only, it has 73 different natural hair colors. The hair colors are designed to give a gentle hair colour with extra conditioning. The special formula includes pure natural sunflower seed extract, jojoba oil and apricot seed oil.

I was served by the Lead Designer, Jac. He sat with me and asked me if I have any colour in mind, any pictures of inspiration I had.. Jac was very patient with me as I was very indecisive, and couldn't decide between blue-grey ash, or brown ash.

And after a long while.. I chose platinum ash brown with ombre and balayage style. I wanted a really ashy brown so I had to undergo the bleaching process.

Started off with getting my roots dyed first to the same colour...

No itchiness, no pricky feeling..

While waiting, I got to look thru their brochures reading up more information on the products they used. And I came across this!! Omg look at the pretty unicorn colours!!
These are coming in real soon in November! Not sure if I have the guts to try them. I really love the Douce Lychee, such a sweet pink colour!

And it's down to bleaching time. This is my first round of bleaching. Jac did the balayage + ombre style a mixure of both for me. Can see the smooth transition on the bleached from my normal hair.

What I got after the first wash. And it's not bright enough yet to achieve the colour I wanted. So bleach round 2! I looked like a lion at this point cause of how orangey/yellow the colour is.

After 3 rounds of bleaching, it's time to apply the colour!

Spending 5.5hrs in a salon is the longestttt I've ever been. Now I understand how people can even spend 7-8 hours in a salon to get the perfect hair. #nopainnogain #sittillbacksidepain

Due to the lighting, we could not capture the really ashy platinum colour that was achieved.
Really love the transition from dark to light colour.

Jac and his team of stylist follow the same formula when serving every customer.

Identity = (T)extura + (O)riginality + (P)ersonality

J&J's T.O.P Identity formula aims to bring out customer's identity, individuality and uniqueness.

1. Textura, a latin word for texture
J&J will analyze your hair texture beforehand to determine the suitable outcome for you.

Everyone has different texture and type of hair (thick, thin, bleached, damaged, dry and etc). Different types of hair have different suitable solutions (colour, perm, rebonding, treatments).

2. Originality

Considering customer's original face features (oval, long, square, round etc) to create the suitable hair-dos and outcome that can either bring out your best features, or to hide various features. For eg: if you have a long face, they can recommend you to have bangs to shorten your face for a fresher look.

3. Personality

J&J brings out customer's personality by understanding each individual's preferences, professions, lifestyle and etc.

They aim provide long-lasting hairstyle that is easy to maintain and manage at home.

Thanks Jac and his team spending 5.5 hours on my hair and totally starving by the time I was done.
Appreciate it! Can't wait for my next treatment session!

Promotions!
J&J Hair Identity is now having a promotion for
Natulique Organic Colour + Hair Treatment at only $158 for all lengths!

For non-promo services, get 10% off when you mention me!

J&J Hair Identity
88 East Coast Road
#02-11 Singapore 423371
Opening Hours:
Mon-Fri : 11am to 9pm
Sat-Sun : 10.30am to 8pm

Book your appointment now thru whatsapp
M: 8372 9084 or call the branch T: 6344 2388

----------------------------------------------New Update----------------------------------------------

Due to some personal work reasons... I decided to pay Jac a visit to change a new colour.
The bleach did it's magic and my hair was lighten and still in very good & silky smooth condition.

The curls above are done myself, thus so messy..

Because JJ Hair Identity only uses organic hair products, I feel safe and I have trust in Jac & his team that my hair won't be damaged even if I colour my hair again.